Compass Oncology | Human-Centered Brand Storytelling
Building trust through compassionate Marketing
Building trust through compassionate Marketing
Building trust through compassionate Marketing
Workflow
Research
Synthesis
Design
Testing
Role
Art Director
Graphic Designer
Time
3 months
Product
Omni-channel campaign
Workflow
Research
Synthesis
Design
Testing
Role
Art Director
Graphic Designer
Time
3 months
Product
Omni-channel campaign
Workflow
Research
Synthesis
Design
Testing
Role
Art Director
Graphic Designer
Time
3 months
Product
Omni-channel campaign
Metrics
Business
Patient engagement
Campaign reach
Brand differentiation
Consistent messaging
User
Emotional resonance
Clear messaging
Engagement w/campaign
Decision-making impact
Metrics
Business
Patient engagement
Campaign reach
Brand differentiation
Consistent messaging
User
Emotional resonance
Clear messaging
Engagement w/campaign
Decision-making impact
Metrics
Business
Patient engagement
Campaign reach
Brand differentiation
Consistent messaging
User
Emotional resonance
Clear messaging
Engagement w/campaign
Decision-making impact
Overview
This project demonstrates how storytelling and design can build trust in times of vulnerability. Compass Oncology needed to reassure newly diagnosed patients and differentiate itself as a compassionate care provider. As Art Director and Graphic Designer, I developed a campaign that delivered clarity, warmth, and reassurance. The work ran for three years, leading to a 300% increase in leads and an 87% satisfaction rate—affirming the power of empathetic design in healthcare communication.
Overview
This project demonstrates how storytelling and design can build trust in times of vulnerability. Compass Oncology needed to reassure newly diagnosed patients and differentiate itself as a compassionate care provider. As Art Director and Graphic Designer, I developed a campaign that delivered clarity, warmth, and reassurance. The work ran for three years, leading to a 300% increase in leads and an 87% satisfaction rate—affirming the power of empathetic design in healthcare communication.
Overview
This project demonstrates how storytelling and design can build trust in times of vulnerability. Compass Oncology needed to reassure newly diagnosed patients and differentiate itself as a compassionate care provider. As Art Director and Graphic Designer, I developed a campaign that delivered clarity, warmth, and reassurance. The work ran for three years, leading to a 300% increase in leads and an 87% satisfaction rate—affirming the power of empathetic design in healthcare communication.
Research
We conducted interviews with patients, families, and staff to understand their experiences after a cancer diagnosis. The goal was to uncover emotional and informational gaps in existing oncology messaging and identify how Compass Oncology could better connect with and support newly diagnosed patients.
Research
We conducted interviews with patients, families, and staff to understand their experiences after a cancer diagnosis. The goal was to uncover emotional and informational gaps in existing oncology messaging and identify how Compass Oncology could better connect with and support newly diagnosed patients.
Research
We conducted interviews with patients, families, and staff to understand their experiences after a cancer diagnosis. The goal was to uncover emotional and informational gaps in existing oncology messaging and identify how Compass Oncology could better connect with and support newly diagnosed patients.
What happens next?
Am I alone in this?
What happens next?
Am I alone in this?
What happens next?
Am I alone in this?
Synthesis
Research revealed that clinical, impersonal messaging left patients feeling overwhelmed and unheard. They sought compassion, clarity, and collaboration in their care journey. To address this, the campaign needed to humanize the patient experience, reinforcing Compass Oncology’s commitment to personalized, empathetic care across all touchpoints.
Synthesis
Research revealed that clinical, impersonal messaging left patients feeling overwhelmed and unheard. They sought compassion, clarity, and collaboration in their care journey. To address this, the campaign needed to humanize the patient experience, reinforcing Compass Oncology’s commitment to personalized, empathetic care across all touchpoints.
Synthesis
Research revealed that clinical, impersonal messaging left patients feeling overwhelmed and unheard. They sought compassion, clarity, and collaboration in their care journey. To address this, the campaign needed to humanize the patient experience, reinforcing Compass Oncology’s commitment to personalized, empathetic care across all touchpoints.
At Compass Oncology, you’ll find a culture of listening, collaboration and respect.
At Compass Oncology, you’ll find a culture of listening, collaboration and respect.
At Compass Oncology, you’ll find a culture of listening, collaboration and respect.
Design
I developed three low-fidelity concepts focused on compassion, clarity, and patient empowerment. After feedback, I refined the chosen direction into three high-fidelity options, balancing emotional impact with brand consistency for an omni-channel rollout.
Design
I developed three low-fidelity concepts focused on compassion, clarity, and patient empowerment. After feedback, I refined the chosen direction into three high-fidelity options, balancing emotional impact with brand consistency for an omni-channel rollout.
Design
I developed three low-fidelity concepts focused on compassion, clarity, and patient empowerment. After feedback, I refined the chosen direction into three high-fidelity options, balancing emotional impact with brand consistency for an omni-channel rollout.
Testing
We tested the campaign with focus groups of patients and healthcare providers, refining messaging for clarity and emotional impact. A pilot rollout across select channels tracked engagement, ensuring alignment with patient needs. Feedback confirmed the campaign’s effectiveness, leading to a full omni-channel launch.
Testing
We tested the campaign with focus groups of patients and healthcare providers, refining messaging for clarity and emotional impact. A pilot rollout across select channels tracked engagement, ensuring alignment with patient needs. Feedback confirmed the campaign’s effectiveness, leading to a full omni-channel launch.
Testing
We tested the campaign with focus groups of patients and healthcare providers, refining messaging for clarity and emotional impact. A pilot rollout across select channels tracked engagement, ensuring alignment with patient needs. Feedback confirmed the campaign’s effectiveness, leading to a full omni-channel launch.
Applications
The campaign was rolled out across multiple channels, ensuring every touchpoint reinforced our core message of compassionate care built around you. From advertising and digital campaigns to collateral, email, and signage, all communications aligned with the central story. The initiative also guided internal communications, helping the entire organization stay focused on delivering a consistent, patient-centered experience.
Applications
The campaign was rolled out across multiple channels, ensuring every touchpoint reinforced our core message of compassionate care built around you. From advertising and digital campaigns to collateral, email, and signage, all communications aligned with the central story. The initiative also guided internal communications, helping the entire organization stay focused on delivering a consistent, patient-centered experience.
Applications
The campaign was rolled out across multiple channels, ensuring every touchpoint reinforced our core message of compassionate care built around you. From advertising and digital campaigns to collateral, email, and signage, all communications aligned with the central story. The initiative also guided internal communications, helping the entire organization stay focused on delivering a consistent, patient-centered experience.
Results
The campaign launched across print, digital, and environmental platforms and ran for over three years. It led to a 300% increase in leads and achieved 87% patient satisfaction, significantly improving engagement with newly diagnosed patients. The success of the initial rollout also led to expanded reach through direct mail and internal communications, reinforcing Compass Oncology’s core values and patient-centered mission.
Results
The campaign launched across print, digital, and environmental platforms and ran for over three years. It led to a 300% increase in leads and achieved 87% patient satisfaction, significantly improving engagement with newly diagnosed patients. The success of the initial rollout also led to expanded reach through direct mail and internal communications, reinforcing Compass Oncology’s core values and patient-centered mission.
Results
The campaign launched across print, digital, and environmental platforms and ran for over three years. It led to a 300% increase in leads and achieved 87% patient satisfaction, significantly improving engagement with newly diagnosed patients. The success of the initial rollout also led to expanded reach through direct mail and internal communications, reinforcing Compass Oncology’s core values and patient-centered mission.
“We didn’t just tell our story, we showed patients they matter.”
“We didn’t just tell our story, we showed patients they matter.”
“We didn’t just tell our story, we showed patients they matter.”
Work
Design case studies
These case studies were selected to highlight the way I approach strategy, storytelling, and user-centered design across branding, marketing, and UX.
Work
Design case studies
These case studies were selected to highlight the way I approach strategy, storytelling, and user-centered design across branding, marketing, and UX.
Work
Design case studies
These case studies were selected to highlight the way I approach strategy, storytelling, and user-centered design across branding, marketing, and UX.
Thanks!
Thanks for taking the time to check out my portfolio
Thanks!
Thanks for taking the time to check out my portfolio
Thanks!
Thanks for taking the time to check out my portfolio