VIGOR | End-to-End Brand + UX Transformation
Improving engagement through user experience
Workflow
Research
Synthesis
Design
Testing
Role
Design Lead
Visual Designer
Time
10 year relationship
Product
Website
Branding + Marketing
Workflow
Research
Synthesis
Design
Testing
Role
Design Lead
Visual Designer
Time
10 year relationship
Product
Website
Branding + Marketing
Workflow
Research
Synthesis
Design
Testing
Role
Design Lead
Visual Designer
Time
10 year relationship
Product
Website
Branding + Marketing
Metrics
Business
User engagement
Website performance
Brand perception
Conversion optimization
User
Ease of navigation
Content accessibility
Visual appeal
Mobile usability
Metrics
Business
User engagement
Website performance
Brand perception
Conversion optimization
User
Ease of navigation
Content accessibility
Visual appeal
Mobile usability
Metrics
Business
User engagement
Website performance
Brand perception
Conversion optimization
User
Ease of navigation
Content accessibility
Visual appeal
Mobile usability
Overview
I partnered with VIGOR to lead a comprehensive brand transformation, encompassing logo and visual identity, marketing design, and ultimately, a complete UX/UI overhaul of their website. This case study demonstrates how brand strategy, creative execution, and user-centered design converged to enhance engagement, brand perception, and digital performance.
Overview
I partnered with VIGOR to lead a comprehensive brand transformation, encompassing logo and visual identity, marketing design, and ultimately, a complete UX/UI overhaul of their website. This case study demonstrates how brand strategy, creative execution, and user-centered design converged to enhance engagement, brand perception, and digital performance.
Overview
I partnered with VIGOR to lead a comprehensive brand transformation, encompassing logo and visual identity, marketing design, and ultimately, a complete UX/UI overhaul of their website. This case study demonstrates how brand strategy, creative execution, and user-centered design converged to enhance engagement, brand perception, and digital performance.
Act I – Branding & Identity
The engagement began with a full rebrand. I created a bold, industrial-inspired logo and visual system that reflected VIGOR’s scale, precision, and craftsmanship. The goal was to unify internal culture and external perception through a modern, cohesive identity.
A bold 20° shear on the wordmark echoes ship-hull angles, reinforcing strength and momentum.
Act I – Branding & Identity
The engagement began with a full rebrand. I created a bold, industrial-inspired logo and visual system that reflected VIGOR’s scale, precision, and craftsmanship. The goal was to unify internal culture and external perception through a modern, cohesive identity.
A bold 20° shear on the wordmark echoes ship-hull angles, reinforcing strength and momentum.
Act I – Branding & Identity
The engagement began with a full rebrand. I created a bold, industrial-inspired logo and visual system that reflected VIGOR’s scale, precision, and craftsmanship. The goal was to unify internal culture and external perception through a modern, cohesive identity.
A bold 20° shear on the wordmark echoes ship-hull angles, reinforcing strength and momentum.
Act II – Marketing Design
With the brand identity in place, I extended the system into marketing assets—brochures, tradeshow graphics, internal culture decks, and digital collateral. These materials helped position VIGOR as a forward-thinking leader in the shipbuilding and infrastructure space.
Act II – Marketing Design
With the brand identity in place, I extended the system into marketing assets—brochures, tradeshow graphics, internal culture decks, and digital collateral. These materials helped position VIGOR as a forward-thinking leader in the shipbuilding and infrastructure space.
Act II – Marketing Design
With the brand identity in place, I extended the system into marketing assets—brochures, tradeshow graphics, internal culture decks, and digital collateral. These materials helped position VIGOR as a forward-thinking leader in the shipbuilding and infrastructure space.
Act III – UX Design
As the brand matured, VIGOR brought me back to overhaul their website. Their existing site was difficult to navigate and lacked a clear visual hierarchy. I led a full UX engagement, from research through testing, focused on improving usability, aligning the digital experience with the new brand, and driving measurable outcomes. The case study below details the UX process and results of that transformation.
Act III – UX Design
As the brand matured, VIGOR brought me back to overhaul their website. Their existing site was difficult to navigate and lacked a clear visual hierarchy. I led a full UX engagement, from research through testing, focused on improving usability, aligning the digital experience with the new brand, and driving measurable outcomes. The case study below details the UX process and results of that transformation.
Act III – UX Design
As the brand matured, VIGOR brought me back to overhaul their website. Their existing site was difficult to navigate and lacked a clear visual hierarchy. I led a full UX engagement, from research through testing, focused on improving usability, aligning the digital experience with the new brand, and driving measurable outcomes. The case study below details the UX process and results of that transformation.
Research
We analyzed VIGOR’s website using analytics and stakeholder input to identify usability issues and business needs. The site’s complex navigation, inconsistent branding, and low engagement were limiting its effectiveness. Our goal was to streamline the user experience and strengthen VIGOR’s digital presence to better reflect its industry leadership.
Research
We analyzed VIGOR’s website using analytics and stakeholder input to identify usability issues and business needs. The site’s complex navigation, inconsistent branding, and low engagement were limiting its effectiveness. Our goal was to streamline the user experience and strengthen VIGOR’s digital presence to better reflect its industry leadership.
Research
We analyzed VIGOR’s website using analytics and stakeholder input to identify usability issues and business needs. The site’s complex navigation, inconsistent branding, and low engagement were limiting its effectiveness. Our goal was to streamline the user experience and strengthen VIGOR’s digital presence to better reflect its industry leadership.
Site lacked clarity and cohesion
Users struggled to find key content
Site lacked clarity and cohesion
Users struggled to find key content
Site lacked clarity and cohesion
Users struggled to find key content
Synthesis
Our findings showed that cluttered layouts, poor navigation, and a fragmented brand identity made the site difficult to use and unengaging. Users struggled to find key information, and the design failed to showcase VIGOR’s expertise, scale, and company culture. We needed to create a cohesive, intuitive, and visually compelling experience to improve usability and engagement.
Synthesis
Our findings showed that cluttered layouts, poor navigation, and a fragmented brand identity made the site difficult to use and unengaging. Users struggled to find key information, and the design failed to showcase VIGOR’s expertise, scale, and company culture. We needed to create a cohesive, intuitive, and visually compelling experience to improve usability and engagement.
Synthesis
Our findings showed that cluttered layouts, poor navigation, and a fragmented brand identity made the site difficult to use and unengaging. Users struggled to find key information, and the design failed to showcase VIGOR’s expertise, scale, and company culture. We needed to create a cohesive, intuitive, and visually compelling experience to improve usability and engagement.
VIGOR’s digital brand should reflect the scale, pride, and clarity of its work.
VIGOR’s digital brand should reflect the scale, pride, and clarity of its work.
VIGOR’s digital brand should reflect the scale, pride, and clarity of its work.
Design
I developed three low-fidelity concepts focused on clarity, brand cohesion, and usability based on previous work I’ve done. After gathering feedback, I refined the selected direction balancing visual impact with functionality. The final solution featured a streamlined layout, improved navigation, and a cohesive brand identity that reinforced VIGOR’s industry leadership.
Design
I developed three low-fidelity concepts focused on clarity, brand cohesion, and usability based on previous work I’ve done. After gathering feedback, I refined the selected direction balancing visual impact with functionality. The final solution featured a streamlined layout, improved navigation, and a cohesive brand identity that reinforced VIGOR’s industry leadership.
Design
I developed three low-fidelity concepts focused on clarity, brand cohesion, and usability based on previous work I’ve done. After gathering feedback, I refined the selected direction balancing visual impact with functionality. The final solution featured a streamlined layout, improved navigation, and a cohesive brand identity that reinforced VIGOR’s industry leadership.
Testing
We conducted usability reviews and stakeholder feedback sessions to ensure the design improved navigation, readability, and brand consistency. A pilot launch tracked engagement metrics, confirming better user flow and increased interaction. Final refinements ensured a seamless experience across all devices before full implementation.
Testing
We conducted usability reviews and stakeholder feedback sessions to ensure the design improved navigation, readability, and brand consistency. A pilot launch tracked engagement metrics, confirming better user flow and increased interaction. Final refinements ensured a seamless experience across all devices before full implementation.
Testing
We conducted usability reviews and stakeholder feedback sessions to ensure the design improved navigation, readability, and brand consistency. A pilot launch tracked engagement metrics, confirming better user flow and increased interaction. Final refinements ensured a seamless experience across all devices before full implementation.
Result
The redesigned website delivered a cleaner, more intuitive user experience that better aligned with VIGOR’s brand and business goals. Navigation improvements led to a 36% reduction in bounce rate, while the updated layout and visual system increased average time on site by 28%. The restructured Careers page contributed to a 40% increase in qualified job applications within the first quarter. Stakeholder feedback highlighted improved clarity and alignment across divisions, and post-launch analytics showed a 22% improvement in mobile usability scores.
Result
The redesigned website delivered a cleaner, more intuitive user experience that better aligned with VIGOR’s brand and business goals. Navigation improvements led to a 36% reduction in bounce rate, while the updated layout and visual system increased average time on site by 28%. The restructured Careers page contributed to a 40% increase in qualified job applications within the first quarter. Stakeholder feedback highlighted improved clarity and alignment across divisions, and post-launch analytics showed a 22% improvement in mobile usability scores.
Result
The redesigned website delivered a cleaner, more intuitive user experience that better aligned with VIGOR’s brand and business goals. Navigation improvements led to a 36% reduction in bounce rate, while the updated layout and visual system increased average time on site by 28%. The restructured Careers page contributed to a 40% increase in qualified job applications within the first quarter. Stakeholder feedback highlighted improved clarity and alignment across divisions, and post-launch analytics showed a 22% improvement in mobile usability scores.
“This redesign reflects who we are as a company. Bold, capable, and built to lead.”
“This redesign reflects who we are as a company. Bold, capable, and built to lead.”
“This redesign reflects who we are as a company. Bold, capable, and built to lead.”
Work
Design case studies
These case studies were selected to highlight the way I approach strategy, storytelling, and user-centered design across branding, marketing, and UX.
Work
Design case studies
These case studies were selected to highlight the way I approach strategy, storytelling, and user-centered design across branding, marketing, and UX.
Work
Design case studies
These case studies were selected to highlight the way I approach strategy, storytelling, and user-centered design across branding, marketing, and UX.
Thanks!
Thanks for taking the time to check out my portfolio
Thanks!
Thanks for taking the time to check out my portfolio
Thanks!
Thanks for taking the time to check out my portfolio